A business may be unaware their marketing efforts are “humble-jumble” and that the business is missing out on the “MIND SHARE MAGNIFICATION” that can occur with an aligned promotion connecting all of your advertising methods.
Many dollars are wasted on ineffective promotions and marketing materials, which hurts two ways – the added expense without the revenue gain, and the lost opportunity to build mind share in your customer base.
So the main questions to ask yourself are:
1) Could better results be achieved with the same dollars I’m spending now?
2) What other resources do I already have that could help me inexpensively achieve more exposure?
Build Mind Share consulting considers your resources to be digital equipment (computers, monitors, smartphones, etc), skill sets, helpers, vision and dollars.