A business may be unaware their marketing efforts are humble-jumble to their customers and that the business is missing out on the “MINDSHARE MAGNIFICATION” that occurs when marketing efforts are aligned with each other AND better in tune with customer desires.
Many dollars are wasted on ineffective marketing promotions, which hurts two ways – the business has an added expense without gaining any revenue to offset that expense much less increase net proceeds. This is a sure way to go broke.
So the main questions to ask yourself are:
1) Could better results be achieved with the same dollars I’m spending now?
2) What other resources do I already have that could help me inexpensively achieve more exposure?
Strategic Media Promotions considers Resources other than dollars to be digital equipment (computers, monitors, smartphones, etc), skill sets, employees and vision.
These questions will be addressed in your consultation session.