Remember, you never get a second chance to make a good first impression.
In print media, your customers touch your posters, brochures, business cards, handouts and mailers – so it makes sense to be sure those items enhance your customers’ perceptions of your business.
Effective and ineffective materials cost equally, so ensuring promotional effectiveness will make a HUGE difference in the results you experience.
Print materials are expensive so careful consideration in media strategy and ad layout is recommended. Starting with “free” digital media first may make financial sense.
Attractive brochures and posters geared to your customers’ interests should help build mind share for your business.
Your print materials must be striking, easy to read, have good visuals and contain the key information your customers need to know to do business with you.
Business cards, or larger post card sized handouts, are another opportunity to share with your customers the items of interest to them. Effective layout, readability, your unique logo, tag line or feature is a must, otherwise these cards are just thrown away or stuck in a drawer…
Direct mail, whether post cards, letters or brochures, is typically the most expensive form of advertising that, these days, typically yield the least results. Far better to put your money into where the “eyeballs” already are, such as texts, emails and Facebook, rather than trying to shift their focus to a media not typically looked at. Often, direct mail is thrown out without even opening…