An interesting and well-laid out website, focused on the VIEWER’S interests and benefits of your business, should be the centerpiece of your marketing, coordinating and reinforcing all the elements of your promotions.  It can and should provide a place to hold all your information as an online brochure, and keep your clients informed and interested in following all your posts.

Particularly if your business has interesting pictures, a slideshow on your website could be very effective at showing off specific products, services and benefits of doing business with you.  This type of advertising is very inexpensive and should be strongly considered.

A well designed website will automatically share all your posts with your Facebook, Twitter, LinkedIn and Instagram accounts.

How much any specific “media” will benefit your business will depend on what your business is and your clientele.

Taking videos and photos with a smartphone has never been easier. No other special equipment is required to take short videos of various aspects of your business.  People LOVE watching (short)  videos, so a little bit of effort in this media could produce long-lasting gains for your business.  These videos are typically uploaded to your Facebook page or youtube account, and linked to your website.